We were briefed to create a social media campaign to support the Food and Allied Workers Union march to SARS to encourage them to crack down on the illegal cigarette trade that was costing legitimate jobs.

Our thinking:

When government agencies talk unemployment they refer to stats and figures. The reality and repercussions of their policies and efforts (or lack thereof) seemingly affect nothing more than numbers on a piece of paper. 

For this social media campaign we simply put a name and story to the faceless numbers in order to make officials see it's #NOTJUSTAJOB


FAWU – #NotJustAJob
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FAWU – #NotJustAJob

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