Take Back Control is a visual response to the influence of British tabloid newspapers during the EU referendum campaign. Combining front page headlines with the visual language of World War posters, to explore how language used during the campaign similarly focused on themes of sovereignty. Since joining the EU in 1973, the UK has had the most eurosceptic press of all EU members, with two of the UK’s top selling newspapers, The Sun and the Daily Express, often reporting on the actions of the EU with mockery and contempt. 

During the EU referendum these newspapers amplified claims of the Vote Leave campaign in support of leaving the EU, often using misleading claims about immigration to target their audiences. Take Back Control seeks to explore how a demographic who feel left behind in modern day Britain, might have been influenced by such anti-EU publications.