Rediscovering paradise. Finding the soul and developing the identity of an iconic kiwi location.
Hahei Holiday Resort
Set in a stunning location on Hahei beachfront, Hahei Holiday Resort has a loyal clientele, many who have been coming for generations to enjoy a classic kiwi Summer holiday at the beach. But decades of of ad-hoc signage and inconsistent branding had begun to blight the increasingly popular property, and expansion made clarification of accommodation options a necessity.
We were engaged to develop a brand identity that would endure, and collateral that would enhance the experience of guests and staff alike.
Brand Identity
In consultation with the resort's owners, managers, staff and customers, we designed a visual identity system that expresses the unique spirit of Hahei and adapts to the resort's accommodation tiers, from classic camping to luxury sea view villas.
Iconography
We helped to streamline the resort's product hierarchy and clarify the types and benefits of accommodation on offer. Product names were made consistent and a set of custom-designed icons was introduced to simplify booking and marketing processes.
Cartography
No resort would be complete without a map. We meticulously illustrated every feature of the resort based on satellite data. Along with the infosheet printed on the back, this map is a key part of the check-in and orientation experience.
