This project required students to create monogram for a made up company using two randomly drawn letters. I got the letter "F" and "V" and the vintage vinyl store called Flawed Vinyls was created. The client wanted the brand tone for Flawed Vinyls was funky, creative, vintage, and unique. The client's target market was aimed towards young people in their late teens to 20s. I wanted to use a play on imagery for this monogram so the final monogram was the f and v in a circle shape to represent a vinyl shape. The letters are placed upside down to emphasize the "flawed" part of the company.