Small Science is a molecular science technology company delivering, what is likely to become, a category defining sustainability solution aimed primarily at large scale fuel-dependent industries. This technology is delivered in the Fuelperfector brand, which has established clients in the haulage, railway and shipping industries, and is set to perform well across other fuel-dependent industries such as aviation and mass automotive manufacturers looking for environmentally friendly fuel consumption solutions. Small savings on a large scale not only contribute to the sustainability of big business through significant cuts in fuel consumption but has the added benefit of preventing further environmental damage. The same technology also has proven uses in the rejuventation of pollution-susceptible water-based ecosystems such as Norway's fjords. Delivered in the Waterperfector brand the technology works by introducing an electro-magnetic field into polluted water by stimulating the solution of oxygen in water, thereby helping fauna and fuana to clean water naturally. The brand identity is based on a simultaneous 'inside and outside' idea, bringing the inside and outside worlds together seamlessly. The line-based visual language suggests fuel lines, pathways and delivers a sense of continuous and purposeful action that has tangible commercial results and environmental benefits.