A brand and design manual for a new Danish-Chinese travel & tourism company based in Aarhus and Shanghai. The design manual includes the new visual identity (i.e. logo, stationery, fonts, colour palette, graphic elements).
Logo – logotype
Primary logos
Black & white logos
Responsive logo
The Eighty8Agency logo is made in three different sizes – so it can adapt to the media where it is displayed (i.e. website, tablet, phone).
Colours
Corporate colours – CMYK, RGB & HEX
Graphic element
A pattern of Chinese & Latin eights in corporate colours. The number 8 is considered a very lucky number in Chinese Culture. The number 8 八 (Ba in Chinese) has the similar pronunciation with 发 (Fa, which means wealth or fortune).
Stationery
Letterhead, business card, envelope
Design Manual manual
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