Brand statement: Native Connections is a local foundation that is dedicated towards re-housing Native American families, rehab, and traditional healing. Improving the lives of individuals and families through Native American culturally appropriate behavioral health, affordable housing, and community development services.

We chose this rebrand because we wanted to include a symbol that represented Native American culture. The best symbol for us was the feather because it is somewhat universal in the Native American world. We also chose the color because warm colors are very popular in Native American culture.

The process for our was to make a simple logo that better explained the purpose behind native connections organization. We wanted to follow a similar route as the brands above withe the logo and name next to it.

Native Connections should adopt this logo because this logo gives people a better idea of what they looking at as far as what the organization does. This logo is more representative of what they are trying to accomplish because the feather is more of a hint to the possible client or volunteer, of what this organization will help with.