Illustrated characters that are often used on many digital product’s websites and interface illustrations are being re-created in 3D. As 3D turns more to the mainstream, expect to see these pop up more often, since Apple adopted them as well.
Along with these characters, you will see a lot more cute 3D mascots becoming the faces of brands.
Music and Movement by Cabeza Patata Studio
First row: "Share your gifts" by Apple, Eye Buy Direct campaign by ManvsMachine. Second row: Toggl Character by Estudio Ronda, Pitch.com illustrations by Kajdax. Third row: "Tonko" by Adrian Mankovecky, Megogo identity by multiple collaborators.
Simple geometric shapes are evolving into more organic and fluid forms as abstract compositions grow increasingly more popular.
Maakdrift visual by Anna Bay and Rutger Paulusse
Anything is possible in the 3D world. The creators are playing with human creatures, placing them in fantasy settings. This is a move away from the 3D busts we we are used to seeing everywhere.
End of humanity experiments by Vasjen Katro
Works shown: “Deliverance.png” Catelloo Gragnaniello and Aeforia , “Virus” by Peter Tarka, “Fashion Snap” by Kota Yamaji, “Stepback” by FVCK Render
Augmented reality becomes attainable, as creators are get more tools to play with 3D in AR.
Apple’s native support of the .usdz AR files, Snapchat’s and Facebook’s AR lenses and 3D posts and the availability of simple 3D / AR tools like Vectary, that let you create USDZ files, or Torch — an app for creating experiences directly in AR , Adobe Aero, Apple ARkit 2.0 and Google AR Core make it possible to create and show 3D work in AR.
Apple’s native support of the .usdz AR files, Snapchat’s and Facebook’s AR lenses and 3D posts and the availability of simple 3D / AR tools like Vectary, that let you create USDZ files, or Torch — an app for creating experiences directly in AR , Adobe Aero, Apple ARkit 2.0 and Google AR Core make it possible to create and show 3D work in AR.
These new developments will bring designers new opportunities and challenges in 2019. Learn how to convert your files to USDZ without coding skills and use them for AR.
Works shown: Le graphisme augmenté by Laura Normad, Philharmony posters by Clémence Gouy,
Custom 3D typography viewed via AR Quick look on iPhone7
Monochrome "one color" visuals got much positive attention in 2018. We think this trend evolved into visuals with minimal, serenely harmonious and analogous palettes and more striking and contrasting complementary palettes.
Earthy tones enjoy a comeback along with 70’s inspired hues.
3D art by Santi Zoraidez
Custom typography for Effie campus by Rutger Paulusse
WIX mobile ADI campaign by Yambo Studio, Jonathan Lindgren and Drew Nelson and ESPN feature story
3D typography is becoming more popular also thanks to the project 36 days of type, which highlights typography. 3D and motion artists often contribute their work under the hashtag #36daysoftype on Instagram. Constructed of blocks and machine parts and bold colors are extra punchy in 3D.
Learn how to create your first 3D text visual with Google Fonts.
Learn how to create your first 3D text visual with Google Fonts.
Custom typography for Fast Company magazine by Mohamed Samir
Random Type Projects by Muokkaa Studio
The style of the early abstract 3D still life and isometric visuals have inspired fashion, advertising and editorial photographers and art directors as, showing up in product photography.
"Color crafted worlds" campaign for Simball Micro pens
Corelia juice by multiple collaborators and Korean Air by Ogilvy Shanghai
Coffee Address packaging by multiple collaborators
As 3D and AR tools become increasingly available, artists will be able to mix 2D, 3D and AR elements to create a multi-dimensional work.
The newest Nike Air Max 2018 day campaign from ManvsMachine builds on their usual 3D only work and mixes it with 2D, nostalgia and vaporware. More designers freely blend 3D and 2D within one visual.
The newest Nike Air Max 2018 day campaign from ManvsMachine builds on their usual 3D only work and mixes it with 2D, nostalgia and vaporware. More designers freely blend 3D and 2D within one visual.
Air Max Day 2018 campaign for Nike by ManvsMachine
“Untitled.psd” by Mike Voropaev — and a “Baugasm” poster
Texture artists, as well as motion artists, are going to be in higher demand as 3D becomes more mainstream and unusual textures or eye-catching moving scenes will be necessary to set visuals apart.
"Notorious" campaign or Nike Air I by NasPlast
Animated mechanical machines were the main visual feature of some significant brand campaigns in 2018. These visuals have a lot in common with the 36 days of type typography and often pull on art deco references.
Youtube Merchandising visuals for Youtube by Orchid Creative
Vending machine for L'Oreal Essie by multiple collaborators
Slot machine for Lyft by multiple collaborators
Virtual influencers such as Miquela, Blawko, Bermuda, Shudu, Zhi and Margot have amassed large numbers of followers on social media. They are not entirely human, yet that doesn't stop them from working with top-notch brands and teaming up with other influencers and artists to promote causes, products and create content. Let's see where 2019 will take us.
Thank you for reading!
We hope you enjoyed our 2019 design trend predictions. Share your opinion in the comments.
Author: Bronislava Molnarova
Brought to you by Vectary Inc - online 3D design tool.
Brought to you by Vectary Inc - online 3D design tool.
