LAGOU Calendar, 2019
Although the traditional "calendar" has gradually lost the role of transmitting information,
each brand will still rack their brains to innovate every year, and its new role has become a "communication" tool between the company and the user, like the Mid-Autumn Festival's mooncakes, and the Dragon Boat Festival’s dumplings, are full of creations.
In order to make users feel different every day, 365 different themes were collected on the design of the inner page to “tear”, and tear off one page, pass one day; in addition, the oriental traditional calendar was retained. The "Lunar Calendar" and "Fortune" (marriage and funeral, moving, etc.); in addition, the "Lunar Calendar" and "Fortune" (marriage and funeral, moving, etc.) which were unique in oriental traditional calendar was retained; I designed 12 sets of figures with 1-12 Arabic numerals in the transition page between months to take over the old month and start a new month;
The cover of the calendar is designed with the line drawing of the English name of the “LAGOU”; and the large-format text of the back cover is the way of communication between the brand and the user, each copy is different and the content is random.
Print ：Jinghua Beijing