Brand Identity Development for Acorn Agri & Food
The challenge
Acorn Agri & Food is a leading South African agriculture and food group with a hundred-year legacy with divisions in agricultural inputs and services, fresh fruit, food processing, health foods and strategic investments. Our brief was to evolve the company’s identity to reflect Acorn Agri & Food’s commitment to acquire new businesses with a focus on the future.
The solution
The Acorn & Agri Food identity was inspired by a single acorn. If planted and nurtured in the right soil, an acorn has the potential to grow into a strong oak tree – one that can provide numerous benefits to its environment in years to come, just like Acorn Agri & Food’s commitment to cultivating businesses to reach their greatest potential. The use of modern type, minimalistic design and a neutral colour palette represents the dynamism and futuristic values of the brand.
The result
A clean and modern visual identity helps strengthen Acorn Agri & Food as one of the leading agriculture and food groups in South Africa.
