Go Active is a sport performance concept store which sells merchandise of renowned sport brands. It is located in Rajićeva Shopping mall in Belgrade.
The furniture is designed to be highly functional, modular and adaptive to stores seasonal changes of merchandise.
RGB lights serve as a indicator of each category zone.
The mall is built near the ancient roman military camp. Thus the elements of ancient roman scenography, which connects ancient warrior strength and discipline to a modern sport activities.
Since the running performance merchandise is in the focus, the athetes track circles the store space, so customers can try out their new running shoes.