Piton Identity

Branding Project
Student Work
Instructor: Laina Leckie

We were presented with the problem to design and brand a fictional company of our choice. I decided to create a company named Piton. I wanted to devise a system for a company that incorporated a wide variety of fields in there brand strategy and have the system be functional throughout all those fields. Piton would have a full line of product ranging from surfing to mountain climbing.
Art Direction/ Design: Anthony Zukofsky
Piton Branding
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Piton Branding

For my design class at SVA, We were presented with the problem to design and brand a fictional company of our choice. I decided to create a compa Read More
16
442
0
Published:

Creative Fields