BranD MAGAZINE issue 40 "Reshaping Brand Traditions"
Founded in 1988, Victor Branding Design Corporation (Victor) is an experienced design consulting firm which provides integrative branding design services, including brand positioning, design strategies, assistance in product development.
With its unique Triangle Strategy for Brand Design Thinking, Victor is dedicated to helping clients distill the core values of their brands, build exclusive cultural codes and converse them into visual architecture to produce striking design proposals. The company has bagged dozens of international design awards, such as iF, RedDot, Good Design, Pentawards. It was selected by the Brain magazine as the winner of Annual Outstanding Design Corporation Award-gold, for two consecutive years. In 2012, it was named by the Shopping Design magazine as the year’s best design team. Its works are often included in internationally well-known design annuals and advertising and design magazines.




Golden Horse 54 Gift Set: Happy Together
D:Victor Design team ǀ DS: Victor Design ǀ 2017

“Happy Together” is the main theme of the 54th Golden House Award. Echoing this concept, the golden horse becomes a tree house for children. The natural plants of Cha Tzu Tang constitute the surroundings for the children, while the creation of good films results from selecting good sites and good scripts. In order to show the tension of the overall appearance, the design adopts square large-area covers on the top and the bottom with 13 layers of printing.



Let things go naturally
D:Victor Design team ǀ DS: Victor Design ǀ 2016

The inspiration comes from the client’s persistence in deeply rooting in the land and basing on nature, this gift series are themed on “Let things go naturally”. After repeated discussions and communication, the harmonious feeling of nature and humanity is depicted by the creation of Muran, prominent printmaker in Taiwan. Printmaking crafts are adopted to create exclusive visual images for the five series. Plain gray paper boards are used for black and white screen printing to set off the sense of depth in the printmaking process and interpret the brand style of Cha Tzu Tang.




Lip Balm&Hand Cream
D:Victor Design team ǀ DS: Victor Design ǀ 2017

Print visual effects of bitter tea oil, lotus leaves, green honey and water hibiscus are combined and the product feature of bitter tea oil extraction is intensified. The design maintains the tonality of the brand but leaks some fresh impression.




Do what we can do to the land
D:Victor Design team ǀ DS: Victor Design ǀ 2015

The design continues the fine craved visual images brought by Muran, prominent printmaker in Taiwan, and employs colors to strengthen the unity of series packaging. Supplementary bags that are easy to open, available for repeated use and preservation are used to emphasize environment friendliness of the brand. The bags also contain exclusiveness and practicability. The simplest idea and concisest design are used to deliver life's tactile sensations.
BranD MAGAZINE issue 40 "Reshaping Brand Traditions"
30
454
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Published:

BranD MAGAZINE issue 40 "Reshaping Brand Traditions"

30
454
1
Published:

Creative Fields