My objective for this project was to create experimental calendars inspired by the themes of joy and growth. When I first started this project, I was thinking about my favorite season, Spring. I made a mind map starting with the word Spring, and selected three words that I associate with the season: hope, joy and growth. Then, I made Pinterest boards for each word. I felt most drawn to the images I selected for joy and growth – flowers, balloons, confetti, etc. So, I decided to move forward with these two concepts.
The artist I did my presentation on was William Addison Dwiggins. I was inspired by the bright colors and geometric shapes he used in his work. Through my research I learned that W.A. Dwiggins was one of the first people to ever design an infographic. His wholesalers and retailers infographic (below, top right) reminded me of “Dear Data,” a project by Giorgia Lupi and Stefanie Posavec. Drawing from both these inspirations, I started to brainstorm ways to break down the calendar and visualize it as an infographic.
Sketching with pen and paper helped me try out different ideas without getting too attached to them, which can be difficult to do on the computer. I played with imagery of nature and used bright colors. The words growth and joy share the letter ‘o,’ and coincidentally I found myself very drawn to using circles. I developed a system of color coding numbers by day of the week, and decided I wanted to emphasize holidays, because they are associated with celebration and joy.
By the time I moved to Illustrator, I knew almost exactly what I wanted my designs to look like. I used Century Gothic as my typeface because is has a very geometric and fresh look. To create more contrast between my two calendars, I decided to give the “Growth” calendar a black background. Both calendars use the same color-coding system, but for the growth calendar holidays are indicated with larger numbers and for the joy calendar they are indicated with dotted lines.