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    because of a new office complex grand opening, the client considered to develope a signage visual system to inform and communicate the diferent i… Read More
    because of a new office complex grand opening, the client considered to develope a signage visual system to inform and communicate the diferent indoor and outdoor areas using an integral graphic corporative system. the main challenge was to create a customed pictograms system as well as light and soft materials. that was so important that graphic design represents the company values as better as possible and uniqueness. one of our ways to do things is to develope and design concepts that represent client philosophy trying to use its corporate identity as part of the concept, so, one of our choices was that pictograms represent the products of our client, that is spare parts for aggregates and mining, the result was amaizing and good recieved from visitors. indoor signage was produced with some acrylic materials, even using screws and nuts representing heaviness of the spare parts, outdoor signage like parking area was produced with stainless steel board. client considered the project a success, first because our proposal and concept was original and well based on brief, they think that corporate identity and signage visual system are balanced and harmoniously they said "pictograms represent our products in amazing way". we think project was designed so customed way, spare parts were drawn meticulously and trying to match connotation with denotation meaning, was a success even because visual communication is understood, that is the most important. Read Less
    Published:
amsu signage visual system
signage












copyright © | 2002-2012 pizelato immagine corporativa
this project has been awarded by,
summit international awards, 2011 in usa
 
also published in,
way of the sign 3, 2013 in hong kong
 
and featured on,
wefaves network, 2012 in netherlands
aiga member gallery, 2011 in usa