Logo re-brand for our sister company that decided to go in a different direction. These are the two final designs presented. The company requested a logo for their over arching brand, as well as a matching logo for their premier service.
They wanted to convey that they are a Premium Brand in the Market Intelligence space and requested the brand convey the integrity, trust, longevity and innovation they have been associated with in their vast history.
The company also requested the logo include an icon, their name (or the product's name) and a tag line explaining what the company or service provides.