THE DESIGN CONCEPT OF THE EXHIBITION STAND
230sqm - 23x10 / Three sides open
Design by Roman Geviuk
This is not commercial project. We did it in our initiative.
The main idea was to show the brand and its products as a practical, technological, functional, modern and environmentally friendly.
There is a house within the stand: the recognizable shape invites to visit a smart home equipped by Wink and to test the products. The “home” is furnished as a comfortable and modern appartment,the visitors will not find it difficult to imagine themselves spending time there.
The surrounding polygons emphasize the shape of the house, adding the volume, movement and perspective to the general composition. The light lines make the stand look even more dynamic. They demonstrate how the home becomes connected to the world.
An eyecatching composition made of greenery adds a bright and trendy accent to the stand design. It also adds the notion of environmental friendliness.
The sportcar in the middle of the composition is a symbol of movement, velocity, development and hi-tech. It metaphorically travels to the future and offers the stand visitors a ride.