The purpose of the re-brand is to refresh update existing advertising & point of sale material to help customers re-connect with the metro. Raising awareness and advertising tram, bus or train services new or existing to the public. Modernize the look and feel of the Adelaide Metro against other similar companies interstate or overseas.

The re-branding included the following redesign of the logo, stationary, business card, metro tickets & cards, metro signage, logo application and optional transport skins. 

Small amount of research was required to provide background knowledge to know how Adelaide Metro operates and functions to help best represent the Adelaide Metro.