PIVOT POINT is a social good campaign created for one of my upper level design classes while in my undergrad program at Liberty University. I chose homelessness as my social issue and designed a non-profit around the idea of creating opportunities for homeless individuals.

Often in social good campaigns the homeless are portrayed as downtrodden and in a very negative light. Since the whole point of this campaign was about creating new opportunities and the positive side of the outreach program I wanted to stay away from negative imagery and instead focus on the storytelling aspect of individuals that had come through the program and had their lives changed for the better.