KCPR 91.3 FM Rebrand
KCPR 91.3 FM is an independent student-run radio station at Cal Poly State University in San Luis Obispo, California. The station prides itself on its loyal listener base and eclectic suite of music. I developed the new brand with longevity and adaptability in mind. I wanted the logo to be simple, flexible, and contemporary while still recognizing the rich analog history of the station.