On Monday, April 15th 2013, a group of terrorists detonated 2 bombs at the Boston Marathon. Moments after the explosion, heroes emerged amidst smoke and human suffering, helping the fallen and taking care of the wounded.
Early on Tuesday, April 16th, I was called into the office of Hill Holliday's CEO Mike Sheehan. He tasked me with creating a brand logo that could used to represent a fund for the Boston Marathon victims.
After the logo was completed it was quickly released media outlets all over Boston and the world, uniting people to one cause.