Varley Rebrand
The Varley Art Gallery of Markham, proudly named for Group of Seven painter FH Varley and home to a significant collection of paintings by Canadian masters, functions as a dynamic cultural hub and inclusive space in its community. The gallery needed a colourful, modern brand identity to convey its contemporary vision and vibrancy. Underline created a graphic system that is anchored by a logo mark crafted from the letters of the gallery’s initials. Intentionally simple, the logo mark can be deconstructed into its elements and used as bold shapes across materials promoting the gallery’s exhibitions and events.
—
Client: Varley Art Gallery
—
Client: Varley Art Gallery
