Mobile + Tablet Ad with the Gamification aspect
Client: McDonald's
Campaign: Panini Sticker
Target Group: Young people // Children // Soccer Fans
Idea: User is shown all of the stickers, he has to memorize them and mark where a Golden sticker is. After that stickers are flipped & mixed one more time. User must click on the right (Golden) sticker. Once he finds a Golden Panini Sticker - he comes to the screen with information about the current Panini Sticker campaign & link out to the website.
Mobile Ad with the Gamification aspect
Client: McDonald's
Campaign: Autumn Calendar
Target Group: Young people // Fast food lovers
Idea: User is shown 4 nuts which are hidden shortly after that. Freddy (the squirrel) guides a user to click on the nuts. User has to find the hidden nuts and click on all of them to get to the second screen, where an offer is shown. The offer can be shared via WhatsApp with the friends. Also user has a possibility to find out more while clicking out to Landing Page.
INTERACTIVE Mobile Ad
Client: McDonald's
Campaign: Monopoly 2017
Target Group: Young people // Fast food lovers
Idea: User is shown a glitter screen which he shall wipe to discover more. After wiping the first screen user gets to the McDonald's Monopoly offer. There you can see a button saying 'Bring me in!'. After Clicking on the button user is directly redirected to the nearest McDonald's restaurant. Easy and fun!
