João Pé de Feijão
Jack and the Beanstalk
School project in which the goal was to create a contemporary setting of the fairytale "Jack and the Beanstalk" (in portuguese "João Pé de Feijão"), reinterpreting the symbolic reality, characters, environments and situations portrayed in the story.
Based on this, we were asked to create some merchandising pieces: a set of stamps (national, european and international), a House of Cards game (with 12 cards) and a package for a vase and magic beans.
package translation: "Magic Beans, Jack's Favourites (we do not guarantee meetings with giants or hens that lay golden eggs)"
Leonor Oliveira
Academic Project

ESAD 2013
Graphics and Merchandising
Prof. Margarida Azevedo

Leonor Oliveira