be nature.
Brand creation: Introduce a new range of cosmetics in the market and make it stand out from the competition through the development and innovation of packaging design and the graphic image of the brand
-------------------------------------------| CREATING PROCESS |-------------------------------------------
1. INVESTIGATION: cosmetics & packaging
Brand identity: we want to offer a facelift to traditional cosmetics, generating a fun and less serious brand, with which the user feels identified, and can create a special bond
2. CREATION & IDEATION
3 cosmetics: Gel, shampoo and cream
BE ~ be Honey, be Leaf, be Water
be honey.
be leaf.
be water.
3. Packaging pack ~ Real prototyping.
Primary, secondary and tertiary packaging