Jon Recalde Unciti's profile

BE NATURE. ~ Packaging design

Jon Recalde Unciti
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be nature. 
by Jon Recalde
Brand creation: Introduce a new range of cosmetics in the market and make it stand out from the competition through the development and innovation of packaging design and the graphic image of the brand
Packaging product graphic design art natural organic be Nature hand crafted brand identity
-------------------------------------------|  CREATING PROCESS  |-------------------------------------------
Packaging product graphic design art natural organic be Nature hand crafted brand identity
1. INVESTIGATION: cosmetics & packaging
Packaging product graphic design art natural organic be Nature hand crafted brand identity
Brand identity: we want to offer a facelift to traditional cosmetics, generating a fun and less serious brand, with which the user feels identified, and can create a special bond
Packaging product graphic design art natural organic be Nature hand crafted brand identity
2. CREATION & IDEATION

3 cosmetics: Gel, shampoo and cream
BE ~ be Honey, be Leaf, be Water
be honey.
Packaging product graphic design art natural organic be Nature hand crafted brand identity
Packaging product graphic design art natural organic be Nature hand crafted brand identity
Packaging product graphic design art natural organic be Nature hand crafted brand identity
be leaf.
Packaging product graphic design art natural organic be Nature hand crafted brand identity
Packaging product graphic design art natural organic be Nature hand crafted brand identity
Packaging product graphic design art natural organic be Nature hand crafted brand identity
be water.
Packaging product graphic design art natural organic be Nature hand crafted brand identity
Packaging product graphic design art natural organic be Nature hand crafted brand identity
Packaging product graphic design art natural organic be Nature hand crafted brand identity
3. Packaging pack ~ Real prototyping.
Photography & edition by Jon Recalde

Primary, secondary and tertiary packaging
Packaging product graphic design art natural organic be Nature hand crafted brand identity
Packaging product graphic design art natural organic be Nature hand crafted brand identity
Packaging product graphic design art natural organic be Nature hand crafted brand identity
BE NATURE. ~ Packaging design
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Jon Recalde Unciti's profile

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Jon Recalde Unciti's profile
Pamplona, Spain

BE NATURE. ~ Packaging design

Design of primary, secondary and tertiary packaging. Radical change, in the graphic image of conventional cosmetics, modern, fresh and more sympa Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives