Luxepack is an annual fair presenting all aspects of packaging in the luxury industry.
Sonderegger is a factory specialized in laser cut, hotfoil, embossing, micro embossing etc.
Sonderegger is a factory specialized in laser cut, hotfoil, embossing, micro embossing etc.
The idea behind this invitation is to make a reference to packaging as a 3 dimensional object but only using 2 dimensions.
The special shape of the envelope suggests a 3dimensional object
This is a shape designed by artist Josef Albers, Its impossible geometry expresses Sonderegger's claim:
SHAPING THE IMPOSSIBLE
Register between one side and the other as well as the precision of the die cut were the main challenges in this piece
Microembossing allows to play with the reflexion of light. Thereby, creating 3dimensional effect.
