HARRY HATCHET is a brand of clothes and shoes in the style of English and American working classics.
The company's products are adapted to the climate of Russia. HARRY HATCHET use modern technologies to make things practical: branded jackets are not windcheaters and warm well, and shoes will help to fight the cold even at -30˚C.
We created a brutal logo, that will highlight the style of HARRY HATCHET products.
Two hatchets on the shield — new emblem of the company, that reveals modern culture. A hatchet is traditionally associated with American loggers, representatives of the working class of the USA. The fashion for “lumberjack'” clothes came to the liking of young people, and in 2014 a plaid shirt became an attribute of lambersexuals — a new subculture, that replaced the hipsters. The logo links the working classics and modern trends, and also refers to the name of the company visually.
We took the wood structure as a basis for the minimalistic corporate style. Cracked fibers bring a special charm to the product: the tree in dark colors looks rough, but elegant, attracting the views with its simplicity.