AS A LONG TERM BRANDING AND CREATIVE DEVELOPMENT PROJECT, COAST CAFE AND SURF SHOP PROVIDES A PLATFORM TO EXPLORE THE MANY FACETS TO DIGITAL, CREATIVE BRANDING AND BUSINESS MARKETING.
The website, besides being an online shop window to promote the brand and stock holding, also offers a wealth of blog content and collaborative, brand event opportunities. Content generation and brand communication, a key aspect for Coast, ranges from creative writing and social media strategy to photography, film and interior/exterior design.
Having recently undergone a complete brand refresh, we have been able to take an existing, recognised identity and reshape it whilst subtly introducing new key signature features that have been embedded seamlessly throughout.
The newer, more delicate logo in a friendlier, script-like font sits comfortable in place of the bolder, more striking mark of old, taking the brand to the next stage in it’s life cycle, matured and relaxed, seasoned and at ease with itself and the established following.