NAPTURAL is an app that solves the issue of frustration, confusion, and isolation amongst afro-haired individuals, by helping users build a positive relationship with their afro as well as the afro community.
Try the active prototype:
Many afro-haired individuals do not know how to take care of their hair.
Whether it be treating it, styling it, washing it, or knowing what products your hair needs...these are all seemingly simple tasks that us afro-haired peeps are constantly stressing over.
I reflected upon the many times my hair has broken the teeth of a comb, or the endless hours I’ve spent trying to get it to that soft and manageable state...then, I reached out to my fellow afro community for their insight. Upon my research, here are some common opinions I found.
Common problems within the afro community:
Shrinkage - Losing length & hair getting shorter when exposed to moisture
Consistent dry hair - Combatting dryness & tangled hair, trying to maintain moisture
Lack of time - Not having enough time to wash, style, or 'prep' hair accordingly. Afros need a lot of attention!
Lack of resources - Not knowing what your hair needs, not knowing what salons can 'handle' your hair
Limited budget - Spending an arm and a leg on products that sometimes don't even work!
NAPTURAL ALLOWS USERS TO...
Track daily growth and condition of afro
With the 'daily hair-update' feature, users can input the current state of their hair, gaining a better understanding of their afro's current state. Upon inputting things like current texture, products used, hairstyles tried, and even uploading pictures, users may then reflect on the health of their hair within the past month. This is a key feature for users, as it helps them to gain a deeper understanding of how they can improve their hair health!
Connect with fellow afro community
Finding other people who share the same hair type and journey as you can be pretty hard...however, users can feel more connected to their afro fam and share their journey with each other!
Post and discover new hairstyles, members, and tips
Users have access to an abundance of resources, and may discover and post new resources on the daily, that are filtered to their hair type.
Manage all hair related tasks efficiently
Users can feel like they're on top of their afro game by simply typing in and checking off any tasks that are related to maintaining their 'fro.
Get recommended hairstyles & products based on weather updates
Have you ever spent a while doing your hair, then gone outside just to have the weather completely ruin it? This weather feature guides users with hairstyles and products that help combat whatever the weather has planned for your fro!
Thank you!
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