Brand Strategy & Creative
Quite simply the brief for this project was to create a brand the local will love. This project was a complete breath of fresh air to this market, so the identity needed to reflect semi-industrial nature of the interiors and communicate a sense of urban cool. A monogram was created to simplify application production and provide a shorthand naming convention for the locals. ‘LB’ features minimalistic styling and showcases a large hummingbird mural designed and hand painted by Texture. This bespoke artwork creates a bold focal point to the interior of the space.