Proalimentar, a long time known breakfast cookie brand in Portugal and Spain,
was rebranded as Belvita part of Mondalez brand uniformization across Europe.

As all markets, portuguese consumers are different and very loyal to their dear brands.
The company strategy is to deliver a soft brand transition in order to not lose consumers awareness,
bust sales and win market share by reinforcing the brand position
as a breakfast element to all the family members.