Planta is a modern body therapy brand born from the sun-soaked streets of Brazil.
Their main focus is the production of essentials oils and derivatives for natural healing. The company hopes to modernise the market through a simplistic approach to design letting the essences and plants speak for itself.

All the products are natural and completely vegan, the ingredients are hand-picked and it has all the qualities of a natural brand.

The brand identity has been designed to explore the use of unique graphic placement. The logotype has been developed to sit like just as a single icon, giving it a subliminal nod towards the products main purpose. With a simple but quirky design and a flexible logo, this brand has a unique presence that has personable qualities.  Using the initial word as a plant icon gave the brand an easy and recognisable look linking directly to the main source of their product, the natural plants of South America. The design is continued across the packaging creating a coherent and bold range that will set itself apart from all other options in the market. 





Planta
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Planta

Brand Identity for a South American brand focused on essential oils and natural products, the key brief was to explore the connection of the bran Read More
5
36
1
Published: