For the first time an event brought together the European Championships of 6 different sports to take place in one place. At Glasgow 2018 European Championships, every sport is represented by a different colour. In order to make all these event across Scotland to connect as one brand, an multicoloured identity was developed to integrated all digital platforms, social media, campaigns and Look & Feel.
Learn more about the brand programme at: http://bit.ly/2DWlNEj
The versatility of the star
The crystal star is a strong iconic graphic that brings the whole identity together.
It also works as a broken-down element that allows a more creative approach in different branding spin-offs across other media.
It also works as a broken-down element that allows a more creative approach in different branding spin-offs across other media.
Creative combinations
A single element can be used in so many ways combining text, images and photography to create new grahics on integrated communication campaigns, infographics or motion graphics.
