Why Do We Exist
Life is Project for a Better Imagination
The life we are given now is an infinite project of various possibilities. Through the project, we solve specific gestures, speaking, production, and emotional equations. The gesture of life embodied in one project makes it possible to project another life project. With life on the project and overlapping projects, we fill our relationship with the other with more fuller stories and imagine a better day. We imagine us in tomorrow better than yesterday and today better than yesterday by discovering and figuring out the myriad projects that are in our lives.
This relationship of life and project, Suggestive Dialectic, is based on our definition of 'project'. Usually projects are told in the category of work (labor). However, the project has penetrated the destiny of human history beyond the level of wage labor and productivity. In particular, the implicit dialectic between projects is considered to be the basis for humanity's unstoppable leap from bipedalism to horseback riding on a plane and flying into space. Ancient human ancestors stared at stones and stones in a project for better hunting and devised tools for hunting, which opened up a new era of history, resulting in instrumental ideas. Newton was the driving force behind another project to discover the principles of modern physics as he pursued a project called alchemy. Projects are all kinds of practices (Praxis) to solve the problems and concerns of a given life. It is also part of the project to consider whether to eat rice or replace it with fruit tomorrow morning. Practice and project are concepts that deal with the same story. Practice is traditionally meant by humans consciously acting on the environment to change it, and the purpose of the project is the same. However, the project extends to something that can not be captured by the concept of action. A meta-perspective on past practice, a move to create something new by changing it back into a new practice. In other words, naming the project involves consciously considering the context of life surrounding practice itself and practice. So, as a project, we will create a moment of reflection on our past life and imagine a new project for future life. The broadening of the conceptual background of a project is possible because the project is a platform and a platform for all the events surrounding ourselves, not something else.
We believe that by carrying out a good project, you can lead to better relationships, right values and everyday uplift. In the course of the project, there is a panorama of life that is sincere, most active and vivid, including abstract and conceptual, conflict and unity, unity and disagreement, immersion and cancellation. When we see the results at the end of the project, we want to see what our intentions are and share what we have been doing and wish the results to be a clear picture of the new world. A good project and a good result do not always coincide, but it is clear that good results always have a good course of project. And a good project, apart from the results, amplifies the imagination for the next practice and broadens the intellectual range of each.
Life is a project. And it works for you, me and our project. Making good results through a good process of the project and helping it to ignite the imagination of a better life again. This is the reason why there are people in the world and the philosophy of work.
How Do We Design
We would like to talk about the design methodology of WorkinPeople from pointing out that design is not a versatile language or a toolbox of MacGyver. Language and tools reveal the true value of that value, depending on how it is used. Design is not the most unique and most creative language for problem solving. There are various languages for humans. Our artistic will, sociological imagination, scientific inquiry, and engineering practice have created a myriad imaginative language, not just a tool. We believes: Design Imagination is also a language that is helpful to mankind and is a core competency of Ours to create good projects and outcomes.
The design imagination is a methodological attitude of WorkinPeople who has re - released the 'sociological imagination', which is often considered a core concept of sociology, as a language of design. The 'sociological imagination', first introduced by Wright Mills, refers to imagining the social structure that works behind the scenes without turning personal issues into personal ones through the transformation of perspectives. Sociological imagination is not an expression of a personal problem as a personal matter but an expression of the historical social structure that works behind it and as a result. The key here is to rethink what is understood as a social structure with the meaning of each individual's life and to re-illuminate our lives. Likewise, design imagination means drawing a picture of a better life by understanding and understanding the given problem of life as a matter of design rather than easily identifying it as a personal issue. If sociological imagination focuses on the macroeconomic context of society / history and aims for better understanding, the design imagination focuses on the methodological context of design and aims for better 'problem solving'. So what is the context of design? The context of design has been expanded to include communication style, user experience, and lifestyle tools, including visual representation. You may end up with infinite examples of categories, but in the end, We think the following is the design context. Using and speaking in the visible, experiencing through a relationship, the identity or picture of life made from it. In this context, design imagination refers to human imagination that envisions planning for a better life and actually implements methods for problem solving.
The design imagination can be described as a 'Symmetrical Structure' with its distinctive epistemology and methodology. Judgments guided by design imagination are always symmetrical. The images of design imagination are completed by symmetrically connecting judgments of different character such as intuition and analysis, emotion and reason, data and site, logical and suggestive. In addition, the process of design imagination running the project is also symmetrical. I often understand the process of Design Thinking as a double diamond. WorkinPeople focuses on the myriad double diamonds, large and small, that exist in double diamonds. The research phase is not only a logical and diffuse approach, but also an emotional and compressive intuition. Not only is the overall picture of the process a double diamond, but the small steps within it are also double diamonds.
There is also many principle and methodology of design imagination that we thinks of it, but we will talk about it from another place. To be confessed, design imagination is newly discovered, developed and developed while developing practical and theoretical tools in the process of life. There is no clear and universal truth or proposition about design imagination, and existing principles can be supplemented or modified by other discoveries. This is because the concept of design imagination is an ideological type that ultimately makes the design tool (language) better. Ideology is always a hypothetical and arbitrary concept according to the context of the time. When the times change, if we change, the ideological form of the design also evolves and it can not help but change its appearance. With these contextual variables in mind, WorkinPeople will continue to experiment and refine the design imagination as a language of design and as a guide to the project.
What Do We Work
With People, For People and Work in People!Life is Project for a Better Imagination
WorkinPeople runs projects for a better life, especially those whose design imagination is considered the best tool. We were addicted to our efforts to successfully complete a project of our lives. Someone can think of it as a group of work addicts. But we can say that we are addicted to better life, addicted to design imagination, somewhat embarrassed and embarrassed, but certainly addicted. We may be commissioned by the project and may also plan and execute the project directly. Everything is said to be serious, but from a life project perspective, all projects are equally important. No matter how small, the project is a small but big action and meaning to improve the world and life. That's why we think of small design creations and images, branding, campaigns, and events as projects for our work and life, and we add ourselves to imagination to get the best results. This is because we believe that our results will eventually go into people's lives and cause positive ignition.
Our project is with people. Through specific needs and customer referrals, we begin to imagine new things. We talk with them, share each other's imaginations and derive shared needs and desires. At first, the vision of the customer was assimilated into the imagination and value of the people. The relationship between a client and an agency is a form of project in which the work is entrusted to the work, but the substance must be something completely different. Work is not a 'duty to do' but a medium of consensus and value for understanding each other and reaching goals. From this point of view, the design of ourselves as a collaborative consensus that is not just what you need is an important criterion for the success of the project. So We believe in the people. We believe that we can all be designers of the project as partners who share the consensus of collaboration and imagination, not the relationship between the client and the Agency.
Our project is planned and made for people. If we believe that our lives need better imagination and that the core language (tool) is design, we create and implement a wide variety of projects under a brand named Workin. This is not for promotional agency publicity or for someone's self-satisfaction. We believe that our project will be a product for a better life and will be beneficial in itself, while at the same time providing a positive inspiration for someone new to practice and projects.
Whether you are with a project with people or a project for people, we should not lose the design imagination that comes from matching them with people. The design site of design imagination is not the digital byte, the printed braille, and the statistical number, but the place where the Humane gesture is created. In the people who fill the scene, it will not be fading our thoughts and feelings and will always carry out projects for a better life. This is why we named it WorkinPeople and it exists.
