Client: Fresshz Agrico Beverages; a new entrant in the Indian market for beverages.
Requirement: Logo design and Stationery. Suggestive design for the anticipated product packaging.
Challenge:
- To create a distinctive brand identity for a new brand of beverages in a huge, competitive market and establish its position as a brand that connotes freshness, a commonly projected attribute in this category.
- The nomenclature: The word “fresh” has been astrologically modified to spell “Fresshz”. The logotype must be artfully designed to ensure that it is communicated as “fresh” without being mispronounced or misunderstood.
Brand Attributes
Logo Design
A vibrant brand identity, bursting with delectable colours, was created. The “z” used at the end of the word has been superscripted in the logotype, connoting “squared,” reiterating that the brand is “freshness multiplied.”
Stationery Design
Packaging Design
A fluid, colourful design was created to capture the freshness of a young. new brand. The clean white base accentuating energetic bursts of delicious purity, can easily be adapted across cans, cartons and bottle labels.
