The goal of this spot was to introduce the new offer and use one of the most popular game in the platform.
- Video not longer that 10 seconds
- Offer visible by 3 seconds
- Audience UK, DE, GR
- Social platform Facebook and Instagram.
- Use one of the game inside the platform as environment
Thanks the report from the Social Media Marketing Team and PPC Team, I've been able to see which game had more attention from the user and in which there was more deposit.
Use the popular game is important to call familiarity with the environment and because most of the users already knew the game, there is trust, so a major possibility of deposit.