TVS Scooter (Wego) Positioning and Campaign Idea

Scooter was known as a city bike and the scooter trend is coming back again, people prefer to drive scooter as it is more easy to ride and you don't need to worry about the gear. Initially it was known to be a female bike but now the trend has changed drastically and many male prefer to drive scooter now.

New Positioning:
Go beyond city.

New paper print ad:

PR Article

Emailer

Inside shopping mall activation:

People can come and get clicked picture and they can upload on social media using #MyS

We can do this activation inside showroom too and give them personalised picture in a polaroid as free.

Radio Spot: To record this I have used my friends voice, If we use professional voice over artist then impact will be much nice

Instead of showing story board I have used images and voice over to give you an idea.