Fátima Hotels Group is the largest hospitality services provider in Fátima, one of the most religious cities in Portugal.

The inspiration for the logo came from the stained glass window rose (rosette), often found in churches, which alludes to the proximity with the Sanctuary of Our Lady of Fátima.

By using such a recognizable symbol, the brand positioned itself as the leading hospitality providers, for religious tourism in Fátima.