Print Ad of the Week - Lürzer's Archive ​​​​​​​
Volkswagen - The Wrong colour
Colour is scientifically proven to affect your mood. So, with the 2019 Jetta’s available 10-colour ambient interior lighting, you can choose the colour you want for the mood you want. In order to demonstrate how drastically colour can change an ambiance, we created a series of prints where one wrong colour has an impact on the whole scene’s atmosphere.

Credits:​​​​​​​ Advertising Agency: DDB, Montréal, Canada  Illustrator: Jack Teagle 



Volkswagen - The Wrong Colour
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