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    Franco Cosimo Panini asked us – again! – to bring to life the colorful patterns and designs of the Comix Flash backpacks, in order to create a fu… Read More
    Franco Cosimo Panini asked us – again! – to bring to life the colorful patterns and designs of the Comix Flash backpacks, in order to create a fun and eye-catching promo for their new line. The main objective for this year’s promo was to reimagine the scenery and the animations, keeping in mind the short time available to display the product lines and the embedded features. Read Less
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Who said school was boring?!

Franco Cosimo Panini asked us – again! – to bring to life the colorful patterns and designs of the Comix Flash backpacks, in order to create a fun and eye-catching promo for their new line.

The main objective for this year’s promo was to reimagine the scenery and the animations, keeping in mind the short time available to display the product lines and the embedded features.

We followed the same simple and straightforward approach we used last year: the product is placed in the center of the scene, where you can clearly see all the unique features and details.
The illustrations featured on the backpacks come to life in the background of each scene, in order to create four imaginary worlds inspired by the collection.

We had even more fun this time by animating a cool skater roaming all around, showing off his new backpack!
























Client: Franco Cosimo Panini Editore
Produced by: Happycentro
Directed by: Federico Galvani + Davide Pagliardini
Animation, editing & compositing: Davide Pagliardini
Additional animation: Enrico Zavatta
DOP: Federico Padovani
Music:  Extreme Race by Chetireuha
Sound design: Enrico Zavatta & TVCulture