Showcasing the nexus point where science, technology and sport meets
The Pelé Sports Trinity 3E delivers comfort and maximum acceleration, while the unique stud geometry naturally decreases the risk of injury and enhances the speed and precision of the football player. It is an ultra-light boot with a completely new type of outsole to provide players with the perfect tool for sprints, tackles, and quick match movement.
The site's first objective is to showcase the boot and the technology that informed its creation. Secondly, it was important to build on the story around Pelé, and how the world's greatest footballer's heritage helped build the Pelé Sports brand, of which the Trinity 3E boot was the jewel in the crown of the product range. Highlighting athletes that wore the boot was important to build brand equity and lastly, some functional information had to be displayed, such as nearest stockists of the boot to the user.
Full page swipe
The area 'above the fold' on the home page was identified as the key area to show off not only the boot and its attributes, but supply a glimpse to the story that helped create the product. Whilst automatic, the user can also control a pull page carousel in this space to reveal more images of the boot and refreshed images of Pele's illustrious career.
This action is repeated further down with a more visual carousel control, where the boot fills the width of the browser window for a closer view and more detailed information about the Trinity 3E.
Unlike many pf Pelé Sports competitors, the company doesn't have its own stores. Instead, the brand relies on pop-up shops and third party retail outfits to sell the product. Having a space on the site that was clear to the user as to where they could purchase was vital.
The identity layer was an important area to develop. As a product that at the time, broke so much ground on what was the norm in the market, and with a customer base that is not only incredible savvy but also viscously loyal to the likes of Nike and Adidas, the design language that surround the boot could make or break the success when it was to hit the market.
Created as part of a remote team of designers under the banner of Resistance Partners.
Shout outs to Ross Cairns, Alex Farrall, Nick Shea and Rebecca Chapman.