Client: Western Province Schools Kodokan Judo
Agency: Creating a Storm
Year: 2012
Western Province Schools Kodokan Judo needed a brand to match their qualifications. Being one of the leading Judo schools in the Western Province, Kodokan was looking for an edge that would put them a cut above the rest. A brand that would not only give them a professional look & feel but also, a brand that would appeal to some of the top schools in Cape Town. This brand was expanded into promotional bags filled with an A3 poster, A5 flyers, a business card, an embossed envelope containing a letter to the principal on the appropriate letterhead and an embroidered sweat towel. These bags were then handed out to the various top schools principals in order to secure a meeting as well their possible business.
All in all, the new brand gave the business a big boost and the schools were highly impressed with the professionalism of the brand.