At the beginning of Octorber, we invited to collaborate with Ha Linh Thu, a fashion designer in Hanoi to create a new visual identity for her latest lingerie boutique.
Fashion territory is like a new wonderland waiting to be discovered to us, especially women lingerie field, where untold stories are actually critical key to unlock the design concept. We have to learn to use new materials, understanding new perceptions, feminine sensations and secret desires.
We did several researches, sketches and a lots, a lots of conservation to women, who are gonna be the customer of the brand to find out interesting facts.
The final concept is the Lock, only the right key can unlock the wonderland - the land of emotions, sensations and happiness.
This project is something new to us, the first time that we stepped into fashion territory.
Thanks for watching