Into The Night — Album Package

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SOCIAL CLUB MISFITS

Sector: Music

Discipline: Packaging

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Social Club Misfits duo, Marty & Fern, approached us to create another album package artwork for their 11th album, “Into The Night.”

The album vibe had a throwback style to the days of 80s/90s hip-hop—moods that we translated into the album package. We pulled inspiration and textures from old records to create a unique experience of packaging a CD in a retro vinyl style.

See the full post in our portfolio: http://acvdo.co/portfolio/social-club-misfits-into-the-night/

ALBUM BRANDING

Using a typeface reminiscent of American woodtypes of the late nineteenth century, the primary visual element of the brand, “Into The Night” was built using a type-treatment that emulates retro-neon signage from the late 70s to early 80s.

We searched for and then scanned cardboard paper textures found in old vinyls — shrink-plastic wrap, worn edges, original stickers and price tags — to create a CD packaged as a vinyl. The CD label was designed as a fun surprise when the user opens the jewel case, in style of a bright vinyl record.

TOUR POSTER TIMELAPSE

ALBUM BOOKLET / JEWEL CASE

A 5-panel booklet aimed at paying tribute to the culture of Social Club Misfits. We continued the retro vibe, designing the booklet with line elements that reveal new sections of content.