Brief
Create a visual identity for ‘Nasty Spaghetti’-
a social media presence and blog about good food!
Main Idea
Nasty Spaghetti wanted to create a grungy, unapolagetic and playful logo in order to represent their visual brand. I approached the project with the idea that it needed to look ‘Badass’. It need to be loud in order to represent their characters (free willed and adventurous) but also hint the notion of indulging food. I hand drew the font and developed a concise but bold colour palette to bring it to life. I am currently developing the brand further as they build on their success.
Initial sketches
A selection of logo development
Final logo/ black version
Merchandise: Tshirt
Follow them on instagram @nastyspaghetti_
Visit their blog on www.nastyspaghetti.com
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