These are a collection of concept posters representing 3 out of 5 ideas delivered to Chris4Life, designed during my time at Hugo Creative. After many many butt jokes and sifting through dozens of clever (and even crass) ideas for the campaign, we were happy to present Chris4Life with such a variety. Their goal was to create a campaign that isn't stuffy or boring and to reach a wide audience through humor, and I think we achieved that in each concept. And yes! Blue is the color for colon cancer awareness!
From top to bottom: "Butt Puns" focuses on tackling the joke very matter-of-fact-ly in order to deliver the bigger message. "Less ___ than" aims to assuage the idea of getting a colonoscopy. And "Statistics" takes a choose-your-adventure approach to the PAC.