CLIENT: «Hebenstreit & Kentrup» is a funeral parlour with multiple branches.
JOB: Creation and development of the project «Grüne Linie» (green line), an environment-friendliy funeral concept. Initially it entered the market as a product but now, after gaining national reputation and after a huge media response, the project grew up to a franchise / certificate for national funeral parlours. Our concept «Grüne Linie» was awarded with the «European Funeral Innovation Award 2017» and a spacial award of the «Bundesumweltministerium Deutschland» 2019.
Concept, identity, logo-design, stationery, brochure design, text, pr and corporate website >
«The last footprint can be green» – that's the claim of the project. And that's the visualisation of the logo, either.
Since the project name is «Grüne Linie» (green line), we illustrated the one-page parallax website to follow a dotted green line. This is also a metaphor for a (hopefully fulfilled) path of life.
We were awarded with the «European Funeral Innovation Award 2017» for the most innovative concept throughout the European funeral industry.
PRINT & POINT OF SALE
Of course there is a lot of pos and print material according to the website.