Brief :
Edgy and progressive mural that brings music to life – in your style.
Hip Hop is the passion point and we want to portray the fact that Hip Hop is the sound of a generation.
No logo’s, no bottles etc. Should fee Castle lite (tone / color pallet etc) but not have the production of branding anywhere.
Idea : Create a mural that represent the hip hop culture of today in South African and the influence it has become to both genders, female and male. The illustration will be able to show the impact of hip hop in the female hip hop culture.
The concept had to adapt the grid on the Castle Lite campaigns and posters but still must represent the brad image,identity
and also the look and feel. .
1.The Castle Lite
-illustration
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