Sexual predators are targeting children in plain sight – social media.
In Malaysia, internet-initiated rape cases shot up 300% in just 5 years,
with more and more child sexual abuse cases reported.
With stats so damning, Malaysian parents have become
desensitised to the facts, and so ignore the problem.
Together with Digi Yellow Heart, a CSR initiative that champions internet safety,
we armed parents with the knowledge to keep their children safe.
To speak to parents, we brought the stats close to home – right where their children sleep.
Each item were designed as a shocking infographic highlighting the horrifying reality of child sexual abuses.
In each key item, visitors can learn about internet safety tips or share.
Children's voices were woven into the website's audio to make the experience much more personal for parents.
We also hijacked the Big Bad Wolf sale, bringing ignored issues to life right where parents and children were.
At the event, we created a mobile video that put a predator's phone into parent's hands,
giving them insights into the predator's modus operandi when targeting children.
Awards for this project include:
EFFIES MALAYSIA 2018
Hidden In Plain Sight / Efforts for Good / Bronze
Hidden In Plain Sight / Media Idea / Bronze
MARKETING EXCELLENCE AWARDS 2018
Hidden in Plain Sight / Excellence in Corporate Social Responsibility / Silver
KANCIL AWARDS 2018
Hidden In Plain Sight / Digital & Interactive Design / Bronze
Hidden In Plain Sight / Environment & Experience Design / Bronze
